Build Eco-Friendly Habits that Bloom

EcoJeevan is a fun and friendly platform that helps users build small, eco-conscious habits every day.From saving water to reducing plastic, each action earns Earth Points and grows a virtual plant.The goal is simple: make everyday climate action feel playful, personal, and rewarding.

Process

1. Brand & Visual Identity
We crafted a friendly, modern brand with 3D icons, a soft earthy palette, and a smiling Earth mascot.
The look and tone make sustainability feel approachable, joyful, and action-driven.

2. App Design for Habit Formation
We designed a gamified experience where users complete eco-tasks, earn Earth Points, and grow a digital plant.
Fun visuals and small wins encourage consistency and daily engagement.

3. Guided Flows & Interaction Strategy
We used progressive disclosure to ease users into habits—starting with a playful Carbon Footprint Calculator.
Each screen reveals the right action at the right time, reducing overwhelm and increasing clarity.

4. Dashboard & Motivation Loops
Users see their real-world impact through simple charts, blooming plants, and streaks.
This visual feedback creates pride, purpose, and a reason to come back every day.

5. Investor-Ready Website
We created a crisp, storytelling-led homepage to explain the concept clearly to partners and investors.
The website showcases impact, app features, and how EcoJeevan turns small actions into big change.

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Results

We designed a complete experience—from brand identity to app UI and investor-ready pitch.

• A brand that feels playful, credible, and scalable
• A working prototype that motivates daily habit-building through visual feedback
• Investor-ready pitch page that clearly shows how the app drives behavioral change
• Emotional design that makes sustainability feel accessible to everyone

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