Pocket Money to Debit Card

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Imagine an 8-year-old receiving their first digital card—not to spend impulsively, but to learn how to earn, save, give, and grow.
Treasure wasn’t just an app; it was a mission to embed financial literacy into early childhood, helping families turn everyday money moments into lifelong lessons.

During their Techstars cohort, the Treasure team approached us with a bold challenge:

Build a mobile-first fintech product for tweens, earn the trust of their parents, and be pitch-ready in just 12 weeks.

To succeed, they needed:

• A dual-mode app experience for both kids and parents
• A playful yet trustworthy brand language
• A story-driven website to raise capital and build community

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Our Process

Beyond flows and visuals, we crafted emotionally intelligent moments—tiny experiences that create pride, trust, and learning through action. Like the quiet joy of a child donating ₹10 to a cause, or hitting their first savings goal.

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• Created interfaces that speak differently to a 10-year-old and their parent—yet connect through shared goals and moments of pride.
• Turned abstract financial concepts into friendly, interactive visuals that make kids feel in control and excited about money.
• Designed flows that earned parents' trust while giving kids autonomy—every step carefully balanced between clarity and delight.
• Delivered a vibrant yet grounded visual language that scaled across app, marketing, and product—making the experience feel familiar and safe.
• Built a website that didn’t just explain features—it told a story of why financial literacy starts at home, winning over both users and investors.

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Design That Raised Capital

What started as a startup idea turned into a funded fintech movement:

• $185K raised
• Website launched on Webflow
• App demoed with Visa integration

Lesson: Great design doesn't just guide users. It convinces investors, inspires trust, and builds the future—one digital coin at a time.

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